Your agents aren't just reading meters and processing payments.
They're talking to an elderly customer who's confused about why their bill doubled. They're helping someone whose electricity went out mid-winter. They’re consultative selling to first-time renters.
They are changing the perception of how an energy company could, and should, treat its customers.
Most agencies don't get this. They send you candidates who can handle call volumes, but have no idea what it means to explain a tariff to someone who's stressed, cold, or worried they can't pay.
You end up with high levels of attrition. Ofgem compliance issues. And the same conversation with your internal team about the talent pipeline coming in.